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Case Study — Digital Communication Transformation
Problem The team I inherited at IFSA in 2016 was better described as a communications team, not a marketing team. Adept at...

Vicky Wolfe Bender
Jul 14, 20214 min read
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Case Study — IFSA Thank You Campaign
Problem As part of IFSA rebranding, we conducted extensive market research, including psychographic research with the B2B audience. We...

Vicky Wolfe Bender
Jun 30, 20212 min read
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Case Study — Corporate Rebranding
Problem The Institute for Study Abroad, Butler University (IFSA-Butler) is an educational nonprofit that found its origin more than...

Vicky Wolfe Bender
Jun 14, 20214 min read
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Case Study — Global Wayfinder
Problem Identifying a semester or short-term study abroad option is much like choosing a four-year college or university. Students have...

Vicky Wolfe Bender
Jun 10, 20213 min read
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