Strategic Sales & Marketing Leader
I help K-12 organizations grow revenue by developing data-driven marketing strategies that cultivate loyal customers, build brand awareness, and drive overall demand.
Though I studied applied math and aerospace engineering, I left rocket science for marketing science, where I can combine my analytical skills with my creative talents.
​
With a scientist/artist marketing leader, you get:
• a focus on tangible results
• a technologist driving product and MarTech innovation
• an agile, iterative approach to gaining customer insights
• as strong a writer and communicator as a data analyst
​
DO YOU NEED A rocket scientist
to lead your MARKETING efforts?
-
Corporate and product branding
-
Digital innovation
-
Sales and marketing strategy and alignment
-
Demand and lead generation
-
Team leadership and development
-
CRM implementation and optimization
-
Market research, data and analytics
Marketing With Results
Observe your customer. Conduct research. Establish goals and understand what success looks like. Build campaigns that delight your customer. Test whenever you can, iterating as you go. Measure and analyze data, reporting and learning from the results.
Analytical + Creative = Marketer
It's weird... I love a good spreadsheet as much as I love a good book. I've always been conflicted like this. Scientist or artist? I'm happiest being both.
What Others Say
Heather Barclay Hamir
President & CEO
IFSA
"[Vicky] led the development and implementation of two websites, improved our lead gen and marketing strategies, and focused sales and marketing teams on growth through all stages of the student recruitment pipeline.
Joe Slaughter
CEO, retired
Herff Jones
"Vicky is driven to succeed and she expects the same of her team. The marketing department blossomed under Vicky’s leadership. She encouraged a customer-centric, sales-oriented focus that so frustrated our competition that they began to mimic our marketing efforts.
.jpg)
Sarah Estes
Graphic Designer
Realync
“Because of her passion for data-driven marketing, Vicky pulls apart the constant stream of suggestions and turns the best nuggets into actionable and measurable initiatives her team can handle.